McDonald's - "Truly unskippable preroll"

Leo Burnett Moscow

Leo Burnett Moscow Moscow, Russia

929

Title	Truly unskippable preroll
Brief	We placed our ad as an unskippable preroll. Everything that you see in it - someone thoroughly washing his hands and a title: 20 seconds you can't skip.The unskippable preroll lasted exactly 20 seconds- the minimum amount of time the soap needed to kill the virus
Agency	Leo Burnett Moscow
Campaign	We are for safety. With both hands
Advertiser	McDonald's
Brand	McDonald's
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Posted	November 2021
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Creative Director	E...ny Sh....ev Subscribers Only
Art Director	Ek.....na Tr....na Subscribers Only
Copywriter	D...a T....va Subscribers Only
Account Director	Vi....ia Se......eva Subscribers Only
Account Director	T....na Ch.....ya Subscribers Only
Media Planner	V..a Ko.....ova Subscribers Only
Digital Account Director	I...a Fat........nova Subscribers Only
Marketing Director	T....na G..a Subscribers Only
Marketing Manager	Vi....ia Lip......ani Subscribers Only
Digital Director	A...ey B...ov Subscribers Only
Digital Manager	R...an L....sk Subscribers Only