Title | The Pool |
Agency | BETC Etoile Rouge |
Campaign | La Nuit de l'Homme - Eau Electrique |
Advertiser | Yves Saint Laurent Beauté |
Brand | Yves Saint Laurent - La Nuit de l'Homme |
Date of First Broadcast/Publication | 2017 / 2 |
Business Sector | Perfumes |
Story | The LA NUIT DE L’HOMME man is recharged. By day he is a fearless leader. By night he is the seducer. LA NUIT DE L’HOMME EAU ÉLECTRIQUE plays to his hedonistic side. Intensely charismatic, rippling with energy. He is animalistic. Unbound. Effortlessly masculine. Unmistakably handsome. Coursing with sensuality - he embodies the unconstrained side of the modern man. Adventure awaits him behind every door. The night is infinite, wild, uncensored. The lights flicker. The music beats through walls. He roams the city. He acts on impulse. He chases the night. |
Media Type | Television |
Length | |
Vice President (VP) | Fabrice Brovelli |
Music Director | Christophe Caurret |
TV Production | Thibault Blacque-Belair |
Art Director | Mathilde Fallot |
Managing Director | Brune Buonomano |
Copywriter | Güllit Baku |
Advertising Manager | Stephan Bezy |
Traffic Director | Marine Point |
Creative Director | Jasmine Loignon |
Marketing Director | Eva Erdmann |
Product Management | Nassim Hamek |
VP Global Communication and image | David Lop |
Group Manager | Maxime Scheyen |
Account Manager | Imane Touati |
Artist | Thomas Azier |
Director | Colin Tilley |
Production Company | General Pop |
Production Company | Phantasm |
Sound Production | GUM – Green United Music |