I graduated in Marketing Management from IPAM and completed a Communication Design course at the Portuguese Catholic University. I began my career as a junior copywriter at Sino Publicidade in Porto. Later, I moved to Lisbon, spending two years at TBWA Lisbon. After that, I was invited to join BBDO, where I worked for three years before moving to MSTF Partners (now Dentsu Creative) as a senior copywriter. Finally, I joined Havas, initially as a senior copywriter and later as Creative Director. Currently, I am responsible for the global accounts of NOS, Danone, Milaneza, and APCL.
Throughout my career, I have been awarded and recognized at major national and international advertising festivals, including Cannes Lions, Clio, Eurobest, New York Festival, The One Show, Epica, El Ojo de Iberoamerica, London International Awards, and CCP (Portuguese Creative Circle), among others. I am a proud father of three children, have written several children's books, and enjoy tending to my organic garden.