Title | Mind Bubbling (15s) |
Agency | Cossette Communication-Marketing |
Campaign | Mind Bubbling |
Advertiser | Nestlé |
Brand | Aero |
Date of First Broadcast/Publication | 2023 / 12 |
Business Sector | Chocolate |
Story | Embracing the delightful sensation of rich and creamy bubbles melting, the Mind Bubbling ampaign centres around the ritual of savouring an AERO Truffle chocolate bar, reminding chocolate lovers that the experience is key to the ultimate indulgence. The concept behind the campaign was to bring to life the long-standing brand slogan found on AERO’s packaging: “Feel the bubbles melt.” This was achieved by creating a chocolatey universe with a variety of bubbles, each exuding strong and vibrant personalities. |
Media Type | Digital |
Length | |
Market | Canada |
SVP, Marketing | Tracey Cooke |
Marketing Lead | Riona Coller |
Marketing Manager | Alex Silver |
Assistant Marketing Manager | Alex Silver |
Marketing Manager | Matthew Knoepfli |
Executive Creative Director | Anne-Claude Chénier |
Chief Strategy Officer | Michel-Alex Lessard |
Vice President (VP) | Alexandre Gadoua |
Creative Lead | Alexandre Gadoua |
Vice President (VP) | Richard Bélanger |
Creative Lead | Richard Bélanger |
Associate Creative Director | Philippe Brassard |
Art Director | David Theroux |
Copywriter | Philippe Brassard |
Copywriter | Gessica Marcus |
Copywriter | Marc-André Vigneault |
Copywriter | Mélanie Delisle |
Copywriter | Michel Compagna |
Strategy Director | Robyn Hutman |
Data Strategist | Alexandra Blaison |
Account Director | Valérie Roy |
Account Executive | Noémie Niang |
Account Executive | Claire Robert |
Executive Producer | Simon Corriveau gagné |
Director | Olivier Labonté Lemoyne |
Director of Photography (DOP) | Simon-Pierre Gingras |
Agency Producer | Émilie Meunier |
Production Company | Soma Films |
Production Coordinator | Isabelle Leblanc |
Production Designer | Éric Sénécal |