CHPA - "Nobody Likes Themselves on Lean"

TracyLocke

TracyLocke New York, United States

1888

This ad is part of the ACT Responsible Collection

Brand: CHPA
Country: United States

Advertiser: Consumer Healthcare Products Association (CHPA)

Title	Nobody Likes Themselves on Lean
Agency	TracyLocke
Campaign	Lean
Advertiser	Consumer Healthcare Products Association (CHPA)
Brand	CHPA
Date of First Broadcast/Publication	2021 / 11
Business Sector	Public Safety, Health & Hygiene
Philosophy	Camp Lucky Provides Post Support To PSA To Warn Teens About “Lean” Via Agency TracyLocke DXM is short for dextromethorphan – a safe ingredient found in over-the-counter cough medicines that has to potential to be misused by teens in an unsafe mixture they call “Lean” to get high. To address this harmful behavior, The Consumer Healthcare Products Association (CHPA) in collaboration with the Partnership to End Addiction asked creative agency, TracyLocke to create content that would warn teens of the dangers of “Lean” in a way that would resonate. Nobody Likes Themselves on Lean, illustrates the effects that abusing DXM can have on a teen’s life and the undesirable social consequences the morning after she posts a video of herself on lean. Audiences feel her regret as she is confronted with the stark reality that her embarrassing and irresponsible content from the night before has gone viral. The spot ends with a call to action for teens to learn more at WhatisDXM.com. Camp Lucky provided post support to the spot, directed by Daisy Cutter’s Trey Hill, including editing, color, sound design & mix, to bring to light the negative side effects and harm – both physical and emotional – that can come from abusing DXM.
Media Type	Television
Length	17 seconds
Executive Creative Director	Shawn Kramer
Head Writer	Sandy Stein
Copywriter	Ilaria Fabbri
Content Producer	Molly Brewer
Account Supervisor	Sydney Schwab
Production Company	Daisy Cutter
Director	Trey Hill
Executive Producer	Brett Cassel
Post Production	Camp Lucky
Editor	Alex Heisterkamp
Colorist	Neil Anderson
Sound Design and Mix	Scottie Richardson
VFX Artist	Seth Olson
VFX Artist	Jake Odgers
Executive Post Producer	Jessica Berry
Post-production Producer	Kendall Kendall