Dove - "Image Hack"

Mindshare GmbH & Dokyo GmbH

Mindshare GmbH & Dokyo GmbH Dusseldorf, Germany

4629

Title	Image Hack
Brief	Much of advertising would lead you to believe that a beautiful woman is merely an object and that her beauty is unattainable. For a dose of reality, Dove worked with five award winning photographers to capture real beauty. The unconventional photos, tagged as “beautiful women” were uploaded to the largest stock image site in the world, producing a more balanced representation of beauty. Soon photographers around the world joined in by contributing their own images of beauty. How can we redefine beauty?
Agency	Mindshare GmbH & Dokyo GmbH
Campaign	Image_Hack
Advertiser	Unilever
Brand	Dove
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	165 seconds
Creative Director	K....th Ka.....nn Subscribers Only
Copywriter	K....th Ka.....nn Subscribers Only
Copywriter	A..e In....ld Subscribers Only
Art Director	S..e O...by Subscribers Only
Digital Designer	A....as Be....nd Subscribers Only
Social Media Director	M...e B...er Subscribers Only
Advertising Manager	M....el H...en Subscribers Only
Photographer	A..i T..r Subscribers Only
Photographer	M...us E....øm Subscribers Only
Photographer	A...rs F....by Subscribers Only
Photographer	I...an K..n Subscribers Only