Ikea’s blue "Frakta" plastic bag is used by millions of people. When social media drew attention to the big similarities between it and a bag from luxury brand Balenciaga, Ikea responded to the discussion taking place online. Playing the role of the original designer of big blue totes, it released a guide on how to identify an original Frakta bag and jumped right into the conversation.
When luxury fashion house Balenciaga released a blue handbag that bore an uncanny resemblance to the iconic Ikea shopping bag, the Swedish retailer decided to make the most of the situation. Using photos shot by a professional fashion photographer, Ikea provided a true public service: how to identify a real Frakta bag vs. the knockoff. Tip: one surefire way is to throw it into the dirt then rise it off with a garden hose.