Title | Facing my Kryptonite |
Agency | Accenture Song |
Campaign | This is Belonging |
Advertiser | British Army |
Brand | The British Army |
Date of First Broadcast/Publication | 2018 / 1 |
Business Sector | State Employment, Forces & Police Recruitment |
Philosophy | The British Army has launched the latest recruitment campaign to give aspiring recruits the belief and confidence that they can thrive in the Army no matter who they are, or where they come from. The campaign builds on last year’s This Is Belonging campaign – showing all recruits are welcome and supported in the Army. It tells the powerful stories of different soldiers who for different reasons, overcome misconceptions that they wouldn’t fit in. Viewers can then explore the soldiers’ stories in more detail through long-form animations online narrated in the soldiers’ own words. The campaign was created by creative agency Karmarama, and builds on the multi-award-winning This is Belonging recruitment drive in 2017 delivered a significant uplift in total application volumes. The British Army supports people in achieving their personal and professional goals, whether it’s conquering a pull up or taking on a leadership role. The Army is recruiting and there is a breadth of roles and opportunities available in both the Regular Army and Army Reserve, from helicopter pilot to nurse, from engineer to IT specialist. As part of life in the British Army, lifelong friendship bonds are formed and incredible challenges are overcome to achieve worthwhile results, for example saving lives by providing assistance on humanitarian or peacekeeping missions at home or abroad. The films were directed by Frederic Planchon and Si & Ad through Academy Films and the animations were produced by We Are Royale. |
Media Type | Television & Cinema |
Length | |
Edit Company | The Assembly Rooms |
Grade | MPC LDN |
Media Planner | MediaCom |
Creative Director | Adam Kean |
Producer | Molly Pope |
Agency Producer | Rebecca Hunter |
Creative Team | James Rooke |
Head Of Planning | Matthew Waksman |
Production Manager | Fiona Martin |
Creative Team | Imogen Tazzyman |
Agency Producer | Charlotte Lipsius |
Production Manager | Adam Evans |
Production Designer | Lisa Tsouloupa |
Art Director | Tony Fernandes |
Marketing Director | Gordon Lee |
Animation Company | We Are Royale |
Producer | Rebecca Hunter |
Producer | Matthew Towell |
Planner | Matthew Waksman |
Executive Creative Director | Adam Kean |
Executive Creative Director | Dickie Connell |
Executive Creative Director | Brian Williams |
Creative Director | Imogen Tazzyman |
Creative Director | James Rooke |
Creative | Meigan Brown |
Creative | Tobias Owen |
Chief Creative Officer | Nik Studzinski |
Account Manager | Sophie Coyne |
Account Executive | Charlotte Allcock |
Account Director | Will Bright |
Sound Engineer | Sam Ashwell |
Sound Design | 750 |
Music Supervision | Soundtree Music |
Editor | Sam Rice-Edwards |
VFX Supervisor | Ludo Fealy |
VFX Producer | Hannah Ruddleston |
Post Production House | Nineteentwenty |
Colourist | Jean-Clément Soret |
Production Manager | Gemma Priggen |
Production Company | Academy Films |
Producer | MEDB RIORDAN |
DOP | Justin Brown |
Directors | Voice Letter Buckaroo Si and Ad |
Director | Prayer and Pull Up Frederic Planchon |
1ST AD | Jim Cole |