Dany Renauld
Co-president at Brad
Montreal, Canada
TitleLax-A-Day | Long time no see
BriefA woman in 1980s apparel is checking her look in the office bathroom, a suitable soundtrack in the background. But when she emerges, she finds herself in the present day. One of her colleagues looks astonished: “Michelle? You’re BACK?” Don’t spend your life in the bathroom. Relieve constipation with Lax-A-Day.
Agency
Campaign Long time no see
Advertiser Pendopharm
Brand Lax-A-Day

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TaglineSubscribers Only
StorySubscribers Only
Media Type Television & Cinema
Length
Executive Creative Director C...e C....ns Subscribers Only
Creative Lead, Copywriter Al.....re Emo.......otte Subscribers Only
Art Director M....eu L....be Subscribers Only
Strategy/Planning D..y R....ld Subscribers Only
Account Director L..e Cl....nt Subscribers Only
Account Service Ma....ie T�.....dry Subscribers Only
Agency Producer Jo....ne D...c Subscribers Only
Production Company Go....os Subscribers Only
Director N....as M....te Subscribers Only
Production Company Producer Al......ine P...as Subscribers Only
Music, Radio and Sound Design A....os S....os Subscribers Only
Sound Engineer V....nt D...ur Subscribers Only
Music Producer G....el G...on Subscribers Only
Post-production M...s Subscribers Only
Director of Photography (DOP) G....el Bra.......dif Subscribers Only

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