ECO BALTIA VIDE - "Textile waste"

MAGIC

MAGIC Riga, Latvia

Awards

746

This ad is part of the ACT Responsible Collection

Brand: ECO BALTIA VIDE
Country: Latvia

Advertiser: ECO BALTIA VIDE

Title	Textile waste
Brief	Textile waste is a big problem due to careless consumer habits. Latvian waste collector and recycler “Eco Baltia Vide” aimed to raise awareness and promote their new red textile waste collection containers. They partnered with popular local hip hop star and style icon OZOLS and used his hit song "Style". Since in Latvian words “Style” and “Textile” are closely related (just three letters apart), the campaign transformed his song, lyrics, overall message, and added the red textile containers in the original music video. Thus, the original song's message fit the renewed one on textile waste. In line with the recycling theme, other materials were reused, including website template from a previous campaign. To further boost the campaign, a “style alley” was created, transforming a local park into a valley of old clothes, raising awareness to the textile waste problem. The creative solutions emphasized both contextually and literally that old things can be given a second life and meaning.The campaign also generated significant PR coverage, with 77 publications, primarily in digital media, focusing on diverse niches and lifestyle platforms. The emphasis was on reaching a qualitative audience and in result, approximately 1 million people were reached.
Agency	MAGIC
Campaign	Textile waste
Advertiser	ECO BALTIA VIDE
Brand	ECO BALTIA VIDE
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Digital
Creative Agency	M...c J....on Subscribers Only
PR Agency	D..p W...e Subscribers Only
Copywriter	R...is P...ks Subscribers Only
Creative Director	R...is T....as Subscribers Only
Strategist	R....ds G....rs Subscribers Only
Art Director	H...js Gr.....nis Subscribers Only
Animation/3D	D....ls V....āns Subscribers Only
Animation/3D	F...ks A....js P...gs Subscribers Only
Animation/3D	G....rs �...ts Subscribers Only
Photographer	M...is Lo....lis Subscribers Only
Account Director	A...e C...ule Subscribers Only
Account Manager	A..a A...a Subscribers Only