Tijs Dejonckheere
Art Director at THESE DAYS - WUNDERMAN
Antwerp, Belgium
TitleChild Porn Re-enactment
BriefOn November 18th, the European End Child Sex Abuse Day, a confrontational video was released. What everyone believed was going to be a long-awaited porn movie by Belgium’s most famous sexologist Goedele Liekens, turned out to be a shocking campaign for Child Focus, the Belgian Center for Missing and Sexually Abused Children. The video was an exact re-enactment of real footage of sexual child abuse that was intercepted online. With one exception: it featured an adult woman instead of a child. It was based on the descriptions given by the Child Focus team that analyses reported footage. The video’s website was supported with an explanatory interview, a brave testimony from a victim and concrete steps on how to help.
Agency
Campaign Child Porn Re-enactment
Advertiser Child Focus
Brand Child Focus

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