Title | Sicker Than The Patients 2 |
Agency | adam&eveDDB |
Campaign | Sicker Than The Patients |
Advertiser | Frontline19 |
Brand | Frontline19 |
Date of First Broadcast/Publication | 2024 / 4 |
Business Sector | Charities, Foundations, Volunteers |
Story | The print draws attention to the severity of the symptoms that NHS workers are experiencing in comparison to some of the patients that they’re treating. |
Philosophy | With over half of NHS workers suffering from poor mental health * and with one in four NHS staff having considered suicide **, the new campaign underlines how, in many cases, NHS staff are sicker than the patients they are treating. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election. It follows the D&AD Black Pencil-winning campaign Hopeline19, which saw adam&eveDDB launch a free phone line dedicated to thanking NHS and frontline staff for their strength and support during the pandemic. |
Media Type | Outdoor/Out of Home |
Length | |
Chief Creative Officer | Richard Brim |
Executive Creative Director | Ant Nelson |
Executive Creative Director | Mike Sutherland |
Creative Director | Richard Gayton |
Creative Director | Darren Beresford |
Copywriter | Darren Beresford |
Chief Executive Officer (CEO) | Miranda Hipwell |
Art Director | Richard Gayton |
Head of Integrated Production | Nikki Cramphorn |
Assistant Producer | Holly Wormleighton |
Print production | Jaki Jo Hannan |
Creative Excellence Manager | Cassie Bodaly |
Project Director | Andrea Kenyon |
Chief Strategy Officer | Martin Beverley |
Head Of Planning | Will Grundy |
Business Director | Adam Patel |
Account Director | Renee James |
Project Manager | Josie Shand |
Legal | Candice Macleod |
Legal | Tom Campbell |
PR Executive | Shehneal Dhaliwal |
PR Assistant | Femke Pusey |
Account Manager | Lydia Bauer |
Business Affairs Manager | Edan Cummins |
Production Company | Morton Jankel Zander (MJZ) |
Director | Henry Hobson |
Director of Photography (DOP) | Ben Seresin |
Producer | Lucy Jones |
Head of Production | Lucy Jones |
Executive Producer | Lindsay Turnham |
Production Manager | Dulcie Menzie |
Sound Recordist | Paddy Owen |
Production Designer | Sophie Becher |
Hair | Natasha Lawes |