| Title | OMGut by Activia |
| Brief | In Italy, the gut is still a little unknown organ and often considered a taboo subject. How to create non-boring educational content on a subject considered uninteresting? We decided to use for this purpose not only cool and pop visualizations, which targeted young people but also a social and modern language, from which the same name OMGUT derives, in fact OMG, is the well-known term that stands for OH MY GOD that we have transformed into OH MY GUT. The whole campaign revolved around a landing page which was populated with 9 video pills on the benefits of the Gut, and other information on the brand and products. |
| Agency |
VML
|
| Campaign |
OMGut by Activia
|
| Advertiser |
Danone
|
| Brand |
Activia
|
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| Posted | December 2020 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Web Film
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| Executive Creative Director |
Fr.....co P....ti Subscribers Only
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| Creative Director |
C....ia M..o Subscribers Only
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| Creative Director |
A...a R...a Subscribers Only
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| Creative Director |
D...ty H..d .f St....gy Subscribers Only
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| Client Director |
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| Senior Digital Strategist |
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| Web designer |
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| Frontend Developer |
P...o T...i Subscribers Only
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| Production Company Producer |
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| Production Company |
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| Illustrator |
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