| Title | Say No To Spec Buttons |
| Brief | Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients. |
| Agency |
Zulu Alpha Kilo
|
| Campaign |
Say No To Spec Buttons
|
| Advertiser |
Zulu Alpha Kilo
|
| Brand |
Zulu Alpha Kilo
|
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| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Creative Director |
..k M...eh Subscribers Only
|
| Design |
J...e M...au Subscribers Only
|
| Art Director |
J...e M...au Subscribers Only
|
| Copywriter |
K...y W..g Subscribers Only
|
| Photographer |
S....en M...eh Subscribers Only
|
