Title | Ignite Your Senses |
Agency | Zulu Alpha Kilo |
Campaign | Ignite Your Senses |
Advertiser | Subaru Corporation |
Brand | Subaru BRZ |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Sport Cars |
Philosophy | Hot sportscars have always made drivers feel a bit flush. Now Subaru is taking the launch of its all-new BRZ to another level by allowing consumers to literally taste it in the form of a scorching hot sauce. Aptly titled IGNITE YOUR SENSES, the integrated campaign was launched through a dramatic online film. Revolving around a curious pizzeria, the story begins with a customer becoming enraptured by an all-new Subaru BRZ parked outside the restaurant. Seeing what lights this guy’s fire, the chef gives him a unique bottle of hot sauce featuring BRZ branding. And after tasting the bottled-up feeling of the sportscar, the customer’s heightened senses launch him into a fiery BRZ driving fantasy through the city. But the film premise is more than just pure fantasy. A batch of BRZ Hot Sauce bottles have been earmarked for select dealers and surprise and delight giveaways on social media, so consumers can take a “taste drive”. |
Media Type | Digital |
Length | |
Colorization | Alter Ego |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Wain Choi |
Creative Director/ art director | Kevin Sato |
Creative Director, Copywriter | Vinay Parmar |
Art Director | Randy De Melo |
Art Director | Mirani Bhatt |
Copywriter | Karishma Wadia |
Copywriter | Ryan Kukec |
Head of Design | Stephanie Yung |
Designer | Rasna Jaswal |
Designer | Kevin Sato |
Account Management Team | David Tremblay |
Account Management Team | Corina Wilkes |
Account Management Team | Maura Kelly |
Account Management Team | Hayley Blackmore |
Account Management Team | Robin Scott |
Strategy Team | Heather Segal |
Strategy Team | Carly Miller |
Strategy Team | Shaunagh Farrelly |
Head of Digital | Sean Bell |
Advertising Manager | Don Durst |
Advertising Manager | Cynthia Bouris |
Advertising Manager | Gary Sappleton |
Advertising Manager | Curtis Lang |
Production Company | Asymetric Media Ltd. |
Director | Kacper Larski |
Director of Photography (DOP) | Jeremy Snell |
Post Production | Zulubot |
Producer | Christine Taranco |
Producer | Tom Evans |
Producer | Adam Palmer |
Producer | Sarah Dayus |
Producer | Laura Dubcovsky |
Producer | Tim Winchester |
Producer | Ola Stodulska |
Producer | Jason Pearson |
Producer | Colleen Allen |
Interactive producer | Ece Inan |
Lead AR Artist | Andrew Martin |
Developer | Jake Edwards |
Developer | Gillian Black |
3D Studio | Studio Soup Limited |
Colorist | Connor Fischer |
Music & Sound Design | SNDWRX |
Audio Engineer | Noah Mroueh |
Editor | Jessie Posthumus |
Editor / VFX Artist | Felipe Chaparro |
VFX Artist | Dan Margules |
Motion Graphics Artist | Cecilia Bernasch |
Photographer | Patrick Tomasso |
Web Developer | Ariana Emond |
Web Developer | Kyle Collins |
Retoucher | Nabil Elsaadi |
Retoucher | Jim Tinios |
Retoucher | Mila Lukezich |
Studio Director | James Graham |
Studio Artist | Jeanette Downes |
Studio Artist | Mila Lukezich |
Studio Artist | Jenny McCracken |
Bottle | Pepper North Artisan Foods |