Title | Say it Tika |
Agency | FCB New Zealand |
Campaign | Say it Tika |
Advertiser | Vodafone |
Brand | Vodafone |
Date of First Broadcast/Publication | 2017 / 9 |
Business Sector | Telecommunications Services |
Story | New Zealand’s indigenous Maori language is a unique part of our national identity. But sadly, it’s in decline. And technology sure isn’t helping. In 2017 alone, over half a million New Zealanders heard Google Maps mispronounce Maori place names every day. Vodafone New Zealand, who connect half the country to Google Maps and are a long-standing advocate for the language, wanted to set things right. So we launched “Say It Tika” (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronouncation blunders at sayittika.co.nz. |
Media Type | Web Film |
Length | |
Executive Creative Director | James Mok |
Executive Creative Director | Tony Clewett |
Creative Manager | Lennie Galloway |
Creative Manager | Thomas Gledhill |
Creative Services Director | Jenni Doubleday |
Head of Content Production | Pip Mayne |
Managing Director | Fleur Head |
Group Account Director | Jo Taylor |
Account Director | Emma Richardson |
Strategic Planner | Murray Streets |
Account Director | Joanna James |
Photographer | Arvid Eriksson |
Account Executive | Katie Smith |
Executive Digital Producer | James McMullan |
Digital Creative Director | Matthew Barnes |
Digital Design | Andrew Jackson |