Klara Vilshammer
Copenhagen Area, Capital Region, Denmark, Denmark
TitleFOMO Forever
BriefMore than half (54%) of all Danish youngsters can relate to having missed out on experiences they wanted to be part of due to excessive alcohol consumption. Health consequences of heavy alcohol consumption like cancer might seem distant and irrelevant to young people, but the feeling of FOMO (the fear of missing out) is ever so present amongst the young Danes. Therefore, this campaign focuses on the short-term consequences that are more relevant to the target audience – like FOMO.
Agency
Campaign FOMO Forever
Advertiser The Danish Cancer Society & Trygfonden
Brand FOMO Forever

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