| Title | Ability Signs |
| Brief | Using Decathlon’s existing signage system and iconic blue brand color, we developed 25 custom symbols representing a variety of wheelchair and non-wheelchair based para-sports. By simply adding sport items and accessories to a universally known icon, we told a completely different story. One that showcases all that people with disabilities can do, not their limitations. |
| Agency | Rethink Communications Inc. |
| Campaign | Decathlon Ability Signs |
| Advertiser | Decathlon |
| Brand | Decathlon |
| Posted | November 2022 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Production Company | ..D Pr......ons Subscribers Only |
| Chief Creative Officer | A...n St....an Subscribers Only |
| Executive Creative Director | M..e D....ck Subscribers Only |
| Executive Creative Director | N....as Q....al Subscribers Only |
| Creative Director | X...er B...s Subscribers Only |
| Copywriter | X...er B...s Subscribers Only |
| Creative Director | M...me S...é Subscribers Only |
| Art Director | M...me S...é Subscribers Only |
| Art Director | R...el L....nc Subscribers Only |
| Art Director | R..n C....sh Subscribers Only |
| Chief Strategy Officer | S..n Mc....ld Subscribers Only |
| Strategy Director | P...al Ro....er Subscribers Only |
| Interactive Producer | T...i W...er Subscribers Only |
| Interactive Producer | T..d Ha....on Subscribers Only |
| Developer | S...e ..m Subscribers Only |
| Designer | C....ia Ba....io Subscribers Only |
| Studio Artist | C..u R...a Subscribers Only |
| Production Company Producer | S...h L....ré Subscribers Only |
| Production Company Producer | J....ne P....nd Subscribers Only |
| Production Company Producer | K...a D...y Subscribers Only |
| Production Company Producer | S...el B....au Subscribers Only |
| Production Company Producer | .J M....ck Subscribers Only |
| Production Company Producer | S...h Wal......lls Subscribers Only |
| Account Director | A..x Le....re Subscribers Only |
| Account Manager | R..e Na....�on Subscribers Only |
| Account Manager | A...a D...lo Subscribers Only |
More Work
SEE ALLLiving Stories by Penguin Random House Canada
- BRAND:
- Penguin Random House Canada
- AGENCY:
- Rethink Communications Inc.
Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Ability Signs (Board)
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Decathlon Ability Signs
- BRAND:
- Decathlon
- AGENCY:
- Rethink Communications Inc.
Molson Hockey Night In Canada, Multilingual Edition
- BRAND:
- Molson
- AGENCY:
- Rethink Communications Inc.
Pride Flag (eng)
- BRAND:
- Fondation Emergence
- AGENCY:
- Rethink Communications Inc.