| Title | Don't Waste: The print ad that was never printed |
| Brief | “Daha Az Tüket!” means “Don't Waste!” Beko wanted to draw attention to is energy-efficient domestic appliances for Earth Day. Working with its agency, it redesigned the classified ads page of one of the most popular newspapers in Turkey. Nothing was erased, but by reducing the type size and compressing the ads a little, the tagline appeared as a white space. It was a print ad that didn’t waste any ink! |
| Agency | McCann Istanbul |
| Campaign | The Inefficients |
| Advertiser | Arcelik |
| Brand | Beko |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | |
| Creative Director | U..r C...r Subscribers Only |
| Creative Director | C..k Oz....li Subscribers Only |
| Copywriter | K...an Y...z Subscribers Only |
| Copywriter | Y...t Z...l Subscribers Only |
| Art Director | E...n ..r Subscribers Only |
| Art Director | A...rs G...u Subscribers Only |
| Agency Producer | Z...ep D..u Subscribers Only |
| Agency Producer | C...u Y...az Subscribers Only |
| Client Services Director | �...em m...r i...m Subscribers Only |
| Client Services Director | E..n Kay.......glu Subscribers Only |
| Client Services Director | P...n T...an Subscribers Only |