Maggy Fischer
AI Engineer at Heaven’s Floor
TitleAdoptify
BriefNothing ties bonds together like music. So when a study of the University of Glasgow said that dogs have individual tastes in music – just like people – we felt inspired to initiate a new way of adopting shelter dogs: We teamed up with the music streaming service Spotify to create „Adoptify“, matching shelter dogs with potential owners based on their musical tastes. How? While users were listening to their favourite music on Spotify, video banners suggested them dogs whose taste in music matched their own. Within one week, all featured dogs were adopted. Animal shelters between Berlin and Bogota want to adapt the campaign. And Adoptify created so much buzz that shelter dogs all over the world have better chances to find a new home – and someone that shares their love for music.
Agency
Campaign Adoptify
Advertiser Tierschutzverein München e.V.
Brand Tierschutzverein München

Want to see all the credits ? this content is for subscribers only

Subscribe and get unlimited access.

Be inspired by the best creative work from around the world.

PostedJanuary 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Production Company Ne....st G..H . ... .G Subscribers Only
Global Chief Creative Officer Al.....er S...ll Subscribers Only
Creative Managing Partner Germany Ma....as H....ck Subscribers Only
Managing Creative Director Ha.....ter S...er Subscribers Only
Creative Director Lu....rd H..l Subscribers Only
Copywriter Ko....ia S...ko Subscribers Only
Art Director M....el ..x Subscribers Only
Copywriter L..n M....li Subscribers Only
Account Director Ko.....ze K....ch Subscribers Only
Technical Director F...x Ko......der Subscribers Only
Technical Director He....ch P...er Subscribers Only
Director L..s .e M..a Subscribers Only
Executive Producer M...y F....er Subscribers Only
Executive Producer A...tt Gr.....ck Subscribers Only
Executive Producer M..k S....dt Subscribers Only
Production Company Producer N...le Os.....ier Subscribers Only
Production Company Producer J...or Cr....ve Pr....er Subscribers Only
S...ia D...s Subscribers Only
Editor J...ne M...r Subscribers Only
Editor P...a S....er Subscribers Only

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started