| Title | Real People. Real Slogans. |
| Brief | Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done. |
| Agency | Rethink Communications Inc. |
| Campaign | Real People. Real Slogans. |
| Advertiser | The Scotts Company LLC |
| Brand | Scotts |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Colorization | Alter Ego |
| Creative Director | A...n St....an Subscribers Only |
| Creative Director | ..n G...s Subscribers Only |
| Creative Director | C...s S....es Subscribers Only |
| Associate Creative Director | J...an C...n Subscribers Only |
| Associate Creative Director | K...n Fi....er Subscribers Only |
| Copywriter | A...ew C...ur Subscribers Only |
| French Writer | K...ne D...et Subscribers Only |
| Art Director | Z....ry Ba....ta Subscribers Only |
| Agency Producer | A...a P....ky Subscribers Only |
| Production Company | We....de S...io Subscribers Only |
| Director | T...r G..y Subscribers Only |
| Digital Design | D...in G...le Subscribers Only |
| Director of Photography (DOP) | J..n ..r Subscribers Only |
| Line Producer | S...t Ho....on Subscribers Only |
| Editing Company | S...ts Ed.....al Subscribers Only |
| Editor | S....en S..a Subscribers Only |
| Editor | Do.....ue R...al Subscribers Only |
| Grading/Online | ..e V...ty Subscribers Only |
| Audio House | G....on Ma....ws Subscribers Only |
| Sound Producer | E..a G...er Subscribers Only |
| Sound Producer | Ni....as S..w Subscribers Only |
| Music and Voice Director | M..k Do....ic Subscribers Only |
| Audio Engineer | V..d N....ic Subscribers Only |
| Account Service | S...t L...s Subscribers Only |
| Account Service | D...el R...i Subscribers Only |
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