Brand Management
at
Abercrombie & Fitch
| Title | This Is The Time |
| Brief | Abercrombie & Fitch wants to move beyond its sexy flesh-dominated image and take a more mature approach to its young target market. This spot features millennials as they embark on a number of “firsts”: their first apartment, first heartbreak, first job. As they travel, eat, love and explore – all while wearing Abercrombie’s ripped jeans and plaid shirts – the voiceover encourages them to “screw up, date all the wrong people, learn by doing”. |
| Agency | The Richards Group |
| Campaign | This is the Time |
| Advertiser | Abercrombie & Fitch |
| Brand | Abercrombie & Fitch |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Copywriter | D...d Ca....ht Subscribers Only |
| Creative Group Head | D...d Ca....ht Subscribers Only |
| Art Director | L...a H...e Subscribers Only |
| Producer | S...i Ca.....ght Subscribers Only |
| Brand Management | St.....ie V...er L...en Subscribers Only |
| Brand Management | El.....th W...ox Subscribers Only |
| Production Company | R...o S..w Subscribers Only |
| Executive Producer | R....el L....ld Subscribers Only |
| Director | ..m . ..r Subscribers Only |
| Post Production | char..........tango Subscribers Only |
| Editor | J..k W....ip Subscribers Only |
| Music | H...n Subscribers Only |
| Audio | char..........tango Subscribers Only |
| Audio | R....ll S...h Subscribers Only |