Bon Bon Bum - "MULTIVERSO BBB STRAWBERRY"

The Juju

The Juju Bogota, Colombia

Title	MULTIVERSO BBB STRAWBERRY
Agency	The Juju
Campaign	MULTIVERSO BBB
Brand	Bon Bon Bum
Date of First Broadcast/Publication	2024 / 1
Business Sector	Others
Story	Bon Bon Bum is the best-selling lollipop on the planet; a product that with its iconic shape has brought flavor to millions of teenagers for more than 50 years. The challenge we faced as a creative team was to bring to life the most representative flavors of the brand, flavors that in turn mean a whole multiverse of sensations for those who put them in their mouth. This is how we decided to visually recreate what each flavor generates in the world of teenagers, and at the same time, make the analogy of the product circle with the world/planet of teenagers. We have called the craftsmanship of the pieces "exquisite corpse" because they were illustrations that someone started, another followed and so on until they were finished. This decision being a rich representation of the target's own life. We love the result, as it is a graphic synthesis of what the brand means not only to those who produce it, but also to those who enjoy it.
Media Type	Web Advertising/Banners
Market	Colombia
Head of art	Juan Espitia
Art Director	Julio Castiblanco
Ilustración	Fabián Fernandez
Ilustración	Maria Aldana
Ilustración	Carlos Ribero
Ilustración	Juan Camilo Ramirez
Chief Creative Director	Andrés Norato
Creative Director, Copywriter	Andrés Norato
Account Director	Stephanie Velástegui Torres