Marka Rankovic
Offline Editor at Skin and Bones Film
Toronto, Canada
TitleSickKids VS: Undeniable (90s)
BriefThis film for Toronto's SickKids Hospital breaks from convention by choosing toughness over tears. It focuses on the fierce fighting spirit of the patients, and the unrelenting drive of doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a hard-driving hip-hop track.
Agency
Campaign SickKids VS: Undeniable
Advertiser SickKids Foundation
Brand SickKids Foundation

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Media Type Television
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