Title Toes
Brief Barely High is about getting people to recognize their own behaviour. After smoking cannabis people are over confident that they know when their high has worn off. The reality is you remain impaired long after that “feeling” is gone. The goal of the campaign is to make young Canadian pot-smokers think twice before getting behind the wheel, not by fear-mongering, but by turning the camera on them.
Agency
McCann Montreal
Campaign
Barely High is Still Too High to Drive
Advertiser
Government of Ontario
Brand
ONGov
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Posted November 2019
Business Sector Subscribers Only
Tagline Subscribers Only
Story Subscribers Only
Media Type
Television & Cinema
Length 15 seconds
More Information Subscribers Only
Music Company / Composer
Pirate Toronto
Executive Creative Director
J..h S...n Subscribers Only
Creative Director
C...s D....tt Subscribers Only
Copywriter
C...s D....tt Subscribers Only
Creative Director
..b T....ey Subscribers Only
Art Director
..b T....ey Subscribers Only
Executive Producer
Ja.....ine Be....re Subscribers Only
Account Manager
T...y C...i Subscribers Only
Account Manager
Mi....le .i Subscribers Only
Production Company
S..t C....en Subscribers Only
Director
..e Pe.....an Br....rs Subscribers Only
Executive Producer
..a P...er Subscribers Only
Executive Producer
L..k Y..k Subscribers Only
Executive Producer
..b B...s Subscribers Only
Line Producer
M...ie W...on Subscribers Only
Director of Photography (DOP)
M...il Pe....ko Subscribers Only
Production Designer
A...is D...d Subscribers Only
Casting Production
J...aw C....ng Subscribers Only
Casting
S...ta L..z Subscribers Only
Post Production
T..y O...r Subscribers Only
Editor
G...f He.....on Subscribers Only
Assistant Editor
K....in J..y Subscribers Only
Executive Producer
T..y O...r Subscribers Only
Colorist
W..e O...m Subscribers Only
VFX Artist
..n S....el Subscribers Only
Executive Producer
G...t ..e Subscribers Only
Production Company Producer
..m Ey.....on Subscribers Only
Production Company Producer
M...ie B...in P...l Subscribers Only
Music
L..s o..r H...ii .y S....nt Subscribers Only
Director
Ja.....ine Be....re Subscribers Only