OKAMOTO ZERO ONE 0.01mm Condom - "Gender Switching VR"

BIRDMAN INC. Tokyo, Japan

Awards

7333

Brand: OKAMOTO ZERO ONE 0.01mm Condom
Country: Japan

Advertiser: Okamoto Industries Inc

Title	Gender Switching VR
Brief	Japan ranks third last in the world in terms of condom usage - a statistic that many blame on a lack of information. Okamoto Condoms set out to educate the public, open up a discussion and, of course, boost sales of their condoms. The company created an interactive VR movie of a couple's first date and...ahem, intimate moment. Viewers could literally get into the head of the opposite sex by watching the movie from each character’s perspective and hearing the internal monologue of the man and the woman.
Agency	BIRDMAN INC.
Campaign	Gender Switching VR
Advertiser	Okamoto Industries Inc
Brand	OKAMOTO ZERO ONE 0.01mm Condom
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Digital
Creative Director	..y ..o .�� Subscribers Only
Director	Y..i Mo....wa Subscribers Only
Technical Director	S...ai Ma.....to Subscribers Only
Technical Director	Ta....ki K....su Subscribers Only
Backend Developer	Ma....ri Na....ra Subscribers Only
Art Director	R....ro N...no Subscribers Only
Art Director	D....ke Wa....be Subscribers Only
Copywriter	T....ji Ha....wa Subscribers Only
Copywriter	M..o O....to Subscribers Only
Developer	Y...ke Fu....to Subscribers Only
Project Manager	..u A..o Subscribers Only
Post Production	Ni.....bo Pr......ons Subscribers Only
Head of Production	H...n I...i Subscribers Only
Producer	Yo.....ne Ta.....su Subscribers Only
Production Manager	Y..i O...a Subscribers Only
Production Manager	N...ki Mo....wa Subscribers Only
Director	K...i Y....no Subscribers Only
Account Planner	S..a T...da Subscribers Only