Artem Filimonov
Creative Director at Possible
Russia
TitleA Regular Weapon
BriefIn Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis.Over 90% of all plastic ever produced has not been recycled. Аnd when it was not recycled it turned into a weapon. Bottles, packs, earsticks, tubes and all of the plastic products every day turn from helpers to killers, but the hands in this blood are still our hands, hands of all humanity.An imitation of a disposable plastic rifle appeared in a gunshop for a few days in November 2019.
Agency
Campaign A regular weapon
Advertiser Greenpeace
Brand Greenpeace Russia

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PostedJanuary 2021
Business SectorSubscribers Only
StorySubscribers Only
Media Type Case Study
Creative Director A...m Fi.....ov Subscribers Only
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