Executive Producer
at
Special Made Production
| Title | The Billion Point Giveaway |
| Brief | How do you promote frequent flyer points in an entertaining way? Meet Tim, the intern who "accidentally" offered one billion free points to Velocity Frequent Flyer's 7.5 million members. The ensuing drama played out in a 40 episode online series. We see Velocity’s employees go fro denial to: “We’re going to need more planes." Unlike most dramas, where viewers tune in, this series "found" its audiences, remembered their past behaviour and served tailored content directly to them, making each customer journey unique. |
| Agency | CHEP Network |
| Campaign | The Billion Point Giveaway |
| Advertiser | Velocity Frequent Flyer |
| Brand | 15% Velocity Frequent Flyer Bonus |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Case Study |
| Production Company | Good Oil |
| Creative Director | B...n Je.....on Subscribers Only |
| Copywriter | A...ey W....ng Subscribers Only |
| Art Director | D...el D....on Subscribers Only |
| Photographer | Cr....on B..e Subscribers Only |
| Director | ..e Fo....he Subscribers Only |
| Production Company Producer | ..m L..g Subscribers Only |
| Production Company Producer | L..w Gr.....hs Subscribers Only |
| Agency Producer | J...y Li.....ton Subscribers Only |
| Agency Producer | N....ie H..t Subscribers Only |
| Agency Producer | B...se P...er Subscribers Only |
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