Title World's Oldest E sports Team CS
Brief November 11th is Remembrance Day, when Canada honours its veterans. This tradition is fading among younger Canadians, many of whom are only connected to our military history through video games like Call of Duty. Home Equity Bank partnered with the Royal Canadian Legion to assemble a team of WWII veterans, all over 90 years of age. Banding together under the moniker Team Legion, they joined popular games based on WWII – not to play, but to tell their true stories to younger generations. They appeared live on gaming platforms like Twitch alongside popular video game streamers who joined them for an in-game moment of silence, listened to their stories and honoured their service.
Agency
Zulu Alpha Kilo
Campaign
World's Oldest E-sports Team
Advertiser
HomeEquity Bank
Brand
HomeEquity Bank
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Story Subscribers Only
Media Type
Case Study
Length 117 seconds
Creative Director
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Art Director
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Account Manager
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Account Manager
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Planning Team
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Advertising Manager
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Advertising Manager
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Media Manager
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PR Agency
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PR / Corporate Communications
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Editor
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Agency
Zulu Alpha Kilo
Creative Director
Zak Mroueh
Art Director
Vic Bath, Michael Romaniuk
Writer
Dan Cummings, Jackson Kemp
Designer
Zoe Kim, Jeff Watkins, Vic Bath
Account Team
Anjelica Kapetanos, David Tremblay
Planning Team
Tim Hopkins
Client
HomeEquity Bank
Clients
Niary Toodakian, Yvonne Ziomecki, Vivianne Gauci, Erin Wilson
Media Agency
OMD
Media Team
Dwayne Mataseje, Mitchell Cornelisse
PR Agency
Provident Communications
PR Team
Morgan McLellan
Producer
Mitch Cappe
Production House
Zulubot
Editor
Micah Rix-Hayes