Senior Consultant
at
Creative Juice
Bangkok Metropolitan Area, Thailand, Thailand
BACKGROUND: Thailand use the global version of Caltex Tecrhron ad. However, the performance of the ad was not very good.
TASK: Find other way to make Techron appealing for Thai consumers
DISCOVERY: Gasoline benefits are running around 'clean', 'acceleration' and 'economy'. However, most Thai people do not feel they need acceleration in daily life and cleanliness is something that is not visible to the eyes. Thus, those things cannot trigger them. However, economy is something people are looking for from their gasoline that has not been claimed by any brand.
TASK: Find other way to make Techron appealing for Thai consumers
DISCOVERY: Gasoline benefits are running around 'clean', 'acceleration' and 'economy'. However, most Thai people do not feel they need acceleration in daily life and cleanliness is something that is not visible to the eyes. Thus, those things cannot trigger them. However, economy is something people are looking for from their gasoline that has not been claimed by any brand.
More Work
SEE ALLActivia: Lychee
- BRAND:
- Danone Activia
Traveller's Regret
- BRAND:
- King Power
Travellers' Regret
- BRAND:
- King Power
Travellers' Regret
- BRAND:
- King Power
King Power, Maid
- BRAND:
- King Power