Creative Director
at
K48 Milano
| Title | Vogue-Maserati |
| Brief | The direction of the video was entrusted to Alice Fassi, who shot entirely on film to lend a patina of analogue charm to the project. Macia Del Prete – a choreographer of international standing who boasts numerous high-profile collaborations in the world of fashion – worked with her dance collective, Collettivo Trasversale. “The idea,” explains Del Prete, “was to make the bodies resemble a system of mechanical elements. Smooth out the differences until they are almost eliminated and overlay them with each other through visual allusions that are never explained.”The clothes worn by the protagonists were designed by former dancer Alessandro Vigilante, who chose Latex as the principal material. He looked at the costumes as “almost a chassis”, he explains, “with neutral colours giving them an almost aseptic sense.”The video, a unique result of united yet seemingly disparate elements, has been a creative conversation to symbolise the story of Maserati’s MC20 itself: gathering inspiration and expertise together from far and wide, uniting them in thoroughly Italian fashion, poised to face straight into the future. |
| Agency | Wunderman Thompson UK |
| Campaign | Vogue-Maserati |
| Advertiser | Maserati |
| Brand | Maserati |
| Posted | November 2021 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
| Director | A...e F...i Subscribers Only |
| Production Company Producer | F....po R....ri Subscribers Only |
| Director of Photography (DOP) | A...ea D...o Subscribers Only |
| Fashion Designer | Al.....dro Vi.....te Subscribers Only |
| Photographer | C...o B...i Subscribers Only |
| Executive Producers | L...e Ba....zi Subscribers Only |
| Executive Producers | B....ra G...u Subscribers Only |
| Executive Producers | B....na D..s Subscribers Only |
| Editing Company | S....no B....si Subscribers Only |
| Choreography | M...a ..l P...e Subscribers Only |
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