| Title | DOLL |
| Brief | Women with children who experience domestic violence tend to stay in abusive relationships believing this is in the best interest of the child. This campaign shows the fallacy in this thinking by highlighting the devastating and long lasting effect domestic violence has on children. The press designs, like the rest of the campaign, is presented from the child's perspective. We see children using their toys to express their reality; one of a home rife with abuse. |
| Agency | UP IN THE SKY LIMITED |
| Campaign | #BreakTheCycle Campaign |
| Advertiser | Project Alert Violence Against Women |
| Brand | Project Alert Violence Against Women |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Problem | Subscribers Only |
| Result | Subscribers Only |
| Media Type | |
| More Information | Subscribers Only |
| Creative Director | O...a Id....be Subscribers Only |
| Copywriter | ..e O...ga Subscribers Only |
| Copywriter | J....CA I....MI Subscribers Only |
| Agency Producer | B....le Ak.....ide Subscribers Only |
| Brand Manager | O....le M..a Subscribers Only |
| Director | To....pe A...i Subscribers Only |
| Brand Strategy Director | Id....no A....mo Subscribers Only |
More Work
SEE ALLDoll Family
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- Up In The Sky
Doodles
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- Up In The Sky
SHADOWS
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- UP IN THE SKY LIMITED
BABY MOBILE
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- UP IN THE SKY LIMITED
Doodles
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- UP IN THE SKY LIMITED
Doll Family
- BRAND:
- Project Alert Violence Against Women
- AGENCY:
- UP IN THE SKY LIMITED