| Title | 45 years of controversy, 5 times fewer casualties (en) |
| Brief | Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. |
| Agency | la chose |
| Campaign | 45 controversial years, 5 times less deaths |
| Advertiser | Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR) |
| Brand | Direction de la Sécurité et de la Circulation |
| Posted | January 2019 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Digital |
| Chief Creative Officer | P...al Gr....ire Subscribers Only |
| Copywriter | C....es F....nd Subscribers Only |
| Art Director | Al.....re F..t Subscribers Only |
| Head of Production | N....as B....et Subscribers Only |
| Assistant Director | G...ry B....EZ Subscribers Only |
| Sound Production | ..E S...d Pr.....ion Subscribers Only |
More Work
SEE ALL45 controversial years, 5 times less deaths
- BRAND:
- Direction de la Sécurité et de la Circulation
- AGENCY:
- la chose
#EasyChristmas
- BRAND:
- Renault
- AGENCY:
- Publicis Conseil