Title | Auto Trader Brand New Cars |
Agency | Accenture Song |
Campaign | Auto Trader Brand New Cars |
Advertiser | Cox Enterprises |
Brand | Autotrader |
Date of First Broadcast/Publication | 2019 / 6 |
Business Sector | Online Retail, E-store |
Story | Raise spontaneous awareness of Auto Trader as the destination for buying brand new cars, so everyone in the market for a brand new car uses Auto Trader to find one. |
Philosophy | Auto Trader unveils its latest advertising campaign which brings to life the unnerving feeling of buying a car in a surreal, dream like film. The new campaign will see the car marketplace bring the concept of clutter to the forefront, highlighting that Auto Trader is there to silence the noise – for new and used cars alike. The film features a flock of parrots who act as a metaphor for the noisy car-purchasing market, before the film is finally resolved by Auto Trader, the antidote to the intimidating feeling of buying a brand-new car. |
Media Type | Television |
Length | |
Editing Company | Final Cut |
Sound Design Company | 750mph |
Head of Marketing Communications | Ben Darby |
Chief Creative Officer | Nik Studzinski |
Creative Director | James Rooke |
Strategic Planner | David Killick |
Strategic Planner | Max Richards |
Agency Producer | Victoria Dashwood-Quick |
Managing Partner | James Pool |
Account Director | Henry Bliss |
Production Company | Academy Films |
Director | Michael Lawrence |
Producer | Stephen Overs |
Production Manager | Yura Galitskiy |
Director of Photography (DOP) | Michael Lawrence |
1st AD | Vadim Yuzba |
Editor | Ryan Beck |
VFX Company | Nineteentwenty |
VFX Supervisor | Ludo Fealy |
VFX Creative Director | Bill McNamara |
VFX Artist | Ludo Fealy |
VFX Artist | Chrys Aldred |
VFX Artist | Adam McHale |
VFX Artist | Ryan Hadfield |
VFX Producer | Emma Shuter |
VFX Producer | David Keegan |
Colorist | Kai Van Beers |
Sound Designer | Sam Ashwell |
Sound Designer | Neil Johnson |