| Title | SPONSOR IN JERSEY |
| Brief | In recent years, the soccer shirt has become a veritable fashion object. To promote the partnership between Renault and Paris FC and Adidas, Renault used the most precious object in the eyes of fans: the jersey. That's why we created a unique, limited edition of 555 jersey, in collaboration with the Miasin design studio, which managed the feat of selling out the little club's jersey.The design is inspired by the pop colors of the Renault 5 E-Tech electric.Among theses 555 jerseys, 55 enable fans to enjoy exclusive experiences throughout the 2024/2025 season.To make these jerseys experiential, holders simply need to scan the QR Code present in the collar of the jersey when one of the Paris teams wears it in a match to win unique experiences for fans. |
| Agency | Havas Play |
| Campaign | SPONSOR IN JERSEY |
| Advertiser | Renault |
| Brand | RENAULT |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Production Company | P...e .n P...ls Subscribers Only |
| President | St.....ane G...ry Subscribers Only |
| Chief Operating Officer (COO) | E...ic De.....�re Subscribers Only |
| Chief Creative Officer | F....ce Pl.....es Subscribers Only |
| Influencer Manager | A....ia L...up Subscribers Only |
| Brand Director | Em....el M...k Subscribers Only |
| Project Manager | A...ur P..e Subscribers Only |
| Copywriter | Ca.....re Bo......ade Subscribers Only |
| Art Director | E...n T...as Subscribers Only |
| Art Director | T..�o T....ur Subscribers Only |
| Art Director | Q....in C....se Subscribers Only |
| PR manager | J...émy M...is Subscribers Only |
| PR manager | E...ie P....rd Subscribers Only |
| Brand Director | St....ane B...at Subscribers Only |
| Advertising Manager | T...as Ju.....né Subscribers Only |
| Designer | D..y W..g Subscribers Only |
| Brand Director | Fr....�rik J..y Subscribers Only |
| Marketing Manager | Co....in B..l Subscribers Only |
| Social Media Manager | Al.....re H...el Subscribers Only |
| Design | S...IO M...IN Subscribers Only |
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