Ivana Parcetic Mitic Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
Participating in the jury gives you an overview of the global advertising market, an exchange of opinions with global experts and a different perspective on the creative industry. He also gives jury members from the media ideas for new topics.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
I think that the hybrid jury gives a more objective picture and whoever wins the award can be very proud.
What do you think of the idea of free entry until the shortlist stage?
It is a strategic question for the organizer. :)
How would you define the perfect PHNX Awards winner?
The perfect winner is campaign that has a great idea and an even better implementation.
What is having the biggest impact on creative trends at the moment?
The biggest impact on the creative industry will be AI. I think AI will challenge creatives to be even better and give 1000% of themselves.
Who would you nominate as your two or three “creatives of the year”?
ANDREY TYUKAVKIN, Global Executive Creative Director, Publicis Italy
RENATO ZANDONÁ, Executive Creative Director, AKQA, São Paulo, Brazil
RENATO ZANDONÁ, Executive Creative Director, AKQA, São Paulo, Brazil
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