Rafael Delgado Interview(s)
PHNX Jury Interview 2024
Why did you think it was important to join the PHNX jury this year?
As a filmmaker is very important for me to jeep up to date with the current work developing worldwide. I have almost 25 years of experience in this business and I think I can be an expert eye to appreciate and share the work developing in today’s industry.
What do you think of our hybrid jury, featuring creatives but also strategists, clients and people from all corners of the industry?
Today is imperative to show results in digital media, strategy , clients perspective are a jey point in the success of a campaign and is worth to be taken in consideration!!
What do you think of the idea of free entry until the shortlist stage?
This will enrich the awards hugely, but we have to be careful with the amount os pieces to be judge in order to keep the quality and the importance of the contest.
How would you define the perfect PHNX Awards winner?
Creative, bold and fearless in terms of image and results!!
What is having the biggest impact on creative trends at the moment?
Efficiency in communicating message, results and filming solutions
Who would you nominate as your two or three “creatives of the year”?
DDB Mexico, Highdive, Goodby Silverstein, Goodby Silverstein
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