APF France Handicap - "#FranceAccessible"

BRAND STATION

BRAND STATION Paris, France

4395

Title	#FranceAccessible
Brief	In Paris, only 9 metro stations out of 303 are fully accessible to people in wheelchairs. To highlight this fact, a new version of the Paris Metro map was created, showing just one line. On "Accessibility Day" disabled people protested at more than 200 metro stations and the classic map at each station was covered with the fictional new one, grabbing media attention.
Agency	BRAND STATION
Campaign	#FranceAccessible
Advertiser	APF France Handicap
Brand	APF France Handicap
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Story (original language)	Subscribers Only
Philosophy	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Billboard
Length	52 seconds
Executive Creative Director	L..�c Ch....au Subscribers Only
Art Director	D...en G...l Subscribers Only
Concepteur rédacteur	S..y B...ma Subscribers Only
Account Director	N...ha C..A Subscribers Only
Agency Producer	B....rd La....ia Subscribers Only
Film Director	Y...n C..t Subscribers Only
Film Director	N....as S...ff Subscribers Only