Alcoholics - "Fellini Forward"

Wunderman Thompson

Wunderman Thompson Milan, Italy

Awards

2532

Brand: Alcoholics
Country: Italy

Advertiser: Campari Group

Title	Fellini Forward
Brief	Using artificial intelligence, we set out to unearth Fellini’s creative genius in ways that had never been done before and create a new short film infused with the essence of the Italian director. By training an AI on Fellini’s past works, we would be able to generate new ideas for a new piece of cinema that felt authentically Felliniesque. We would need to use a mixture of off the shelf and bespoke AI tools - although some of these tools had been used before, the way that we were combining them to create a new workflow was completely unique. Then, we corroborated the AI’s suggestions with a team of human experts - creatives and members of Fellini’s family and crew - to validate that what we were doing felt true to the director’s style. The whole project was filmed throughout in a one-of-a-kind documentary by award winning duo ZCDC.
Agency	Wunderman Thompson
Campaign	Fellini Forward
Advertiser	Campari Group
Brand	Alcoholics
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Posted	November 2021
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Media Type	Case Study
VP Global Creative Director	S...io Ro.....ez Subscribers Only
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