| Title | Exceedingly Good Cakes |
| Agency | McCann London |
| Campaign | Exceedingly Good Cakes |
| Advertiser | Premier Foods |
| Brand | Mr Kipling |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Edit Company | The Assembly Rooms |
| Marketing Director | H...n War......per Subscribers Only |
| Marketing Controller | L..y B...ey Subscribers Only |
| Creative Director | M..t Cr....ee Subscribers Only |
| Creative Director | .i H...on Subscribers Only |
| Executive Creative Director | La....ce T....on Subscribers Only |
| Executive Producer | C...e Su....an Subscribers Only |
| Project Manager | ..u A....ee Subscribers Only |
| Planners | N..k O....uinn Subscribers Only |
| Producer | C...re H....ns Subscribers Only |
| Project Director | Jo....an Ma....ll Subscribers Only |
| Creative Team | M..t S...le Subscribers Only |
| Creative Team | b..a m....ji Subscribers Only |
| Head of Integrated Production | S...io L...z Subscribers Only |
| Planning Partner | D...d F...an Subscribers Only |
| Business Director | ..i M...an Subscribers Only |
| Account Manager | J...y Sp....er Subscribers Only |
| Account Director | ..l C...an Subscribers Only |
| Production Company | A....my F...s Subscribers Only |
| Producer | ..m Ca.....ght Subscribers Only |
| Editor | ..m Ric......rds Subscribers Only |
| Post Production Company | C...T Subscribers Only |
| Colourist | .C . ..C Subscribers Only |
| Music Production | So.....ee M...c Subscribers Only |