Title | Disappearing Persons |
Agency | BWM isobar |
Campaign | Disappearing Persons |
Advertiser | Queensland Police |
Brand | Queensland Police |
Posted | April 2018 |
Business Sector | Government & Other Authorities |
Philosophy | The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behaviour change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. At time of writing, 94% of alerts have assisted in a missing person being found. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Rob Belgiovane |
Executive Creative Director | Amy Hollier |
Associate Executive Creative Director | Phil van Bruchem |
Creative Director | Chris Andrews |
Copywriter | Tom Opie |
Art Director | Chris Plummer |
Account Manager | Eleanor Mcleod |
Account Executive | Ellen Donald |
Communications Planning Executive | Patrick Bell |
Digital Planner | Mac Wright |
Agency Producer | Sonia Mclaverty |
Film Production Company | Guilty, Melbourne |
Director | Christopher Tovo |