Vokswagen - "Abbey Road"

Nord DDB STO

Nord DDB STO Stockholm, Sweden

Awards

6043

Brand: Vokswagen
Country: Sweden

Advertiser: Volkswagen

Title	Abbey Road
Brief	In 1969, a Volkswagen Beetle was badly parked on Abbey Road. The parking mishap ended up on one of the world’s most iconic album covers. To celebrate the 50th anniversary of The Beatles’ "Abbey Road", Volkswagen released a limited edition vinyl cover. But this time, the fifth "Beatle" was perfectly parked. The tribute highlights VW's Park Assist – a feature that was not available 50 years ago. Volkswagen dropped the Reparked Edition in record stores and online, selling out in just over two hours. All proceeds went to BRIS, a children’s rights organisation.
Agency	Nord DDB STO
Campaign	Abbey Road
Advertiser	Volkswagen
Brand	Vokswagen
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Posted	November 2019
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Chief Creative Officer	A....as Da.....st Subscribers Only
Creative Director	S...n H...y Subscribers Only
Marketing Director	Je....te As....rg Subscribers Only
Advertising Manager	C..l Su.....dt Subscribers Only
Client Director	M..a Bj....lén Subscribers Only
Client Manager	L...a L....us Subscribers Only
Art Director	An......lja S....en Subscribers Only
Social Media Expert	J...s Er....on Subscribers Only
CONTENT MANAGER	J...s Er....on Subscribers Only
PR Director	S....ne Jo.....on Subscribers Only
Graphic Designer	M...el N....rg Subscribers Only
Print Production Manager	A..a Li....rs Subscribers Only
Photography / Illustration	Ma....in Subscribers Only
Photography / Illustration	O..f R....ar Subscribers Only