Title | Where's my sock ? |
Agency | ROSA PARIS |
Campaign | Where's my sock ? |
Advertiser | Monoprix |
Brand | Monoprix |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Retail, Distribution & Restaurants |
Philosophy | To introduce Monoprix's new three-sock "pairs", Rosapark created a film centered on that age-old question 'Where's my Sock?' In the spot, people are seen searching under beds, in hampers and even diving into laundromat machines to try to find their favorite sock, which has abandoned their other foot. One even sobs into the remaining sock as she pines for its mate. The solution is a pack that includes a pair of socks plus one - the Monoprix three-sock pair. |
Media Type | Television |
Length | |
Brand Manager | Florence Chaffiotte |
Brand Manager | Nicolas Gobert |
Brand Manager | Stéphanie Jallet |
Brand Manager | Angeline Froger |
Co-Founders | Jean-Patrick Chiquiar |
Co-Founders | Gilles Fichteberg |
Co-Founders | Jean-Francois Sacco |
Creative Director | Gilles Fichteberg |
Creative Director | Jean-Francois Sacco |
Associate Manager | Quentin Labat |
Account Director | Lucile Wissocq |
Head of Digital Strategy | Jeanne Neuschwander |
Account Manager | Charlotte Giraud |
Copywriter | Hélène Boudin |
AD | Nazgol Athari Nejad |
Strategic Planner | Sacha Lacroix |
TV Producer | Thomas Laurent |
TV Producer | Cerise Podetti |
PR | Mélanie Colléou |
PR | Theda Braddock |
Production | De Gaulle |
Director | Tom Bartowicz |