Title | Bird |
Agency | DDB Mexico |
Campaign | Humanity |
Advertiser | Greenpeace |
Brand | Greenpeace |
Date of First Broadcast/Publication | 2018 |
Business Sector | Environmental & Animal Issues |
Tagline | Confirm Humanity. I'm not a robot. |
Story | This campaign tries to confront people with their inner sense of compassion for others living beings, by questioning their humanity with the well-known image of a "captcha." Greenpeace wants to make sure that people understand the serious situation that our planet is experiencing and make them react to the animal suffering caused by all of us. Confirm Humanity I'm not a robot |
Media Type | |
Chief Creative Officer | David Castellanos |
Creative Director | Eduardo Espinosa |
Art Director | Guillermo Martinez |