Title | RAINMAKER |
Brief | The Rain MakerAirtel is vastly known for its unique approach to culturally relevant storytelling and so, we showed the consequences of inconsistencies on the fate of a people in the most culturally resonant way possible. We tapped into the ancient art of rain control by traditionalists but with a twist - A rainmaker who an entire village depended on to either make or stop the rain but was not always able to make the needful happen; a metaphor for the inconsistencies that category users experience. |
Agency | Noah's Ark Communications |
Campaign | RAINMAKER |
Advertiser | Airtel Nigeria |
Brand | Airtel |
Posted | November 2021 |
Business Sector | Consumer & Public Services |
Story | Since 2019, Airtel had led the charge for 4G in Nigeria, with the widest 4G coverage, albeit coming to the market last among the 4 main mobile network operators. In many ways (product and communications), Airtel has revolutionized how consumers perceive and accepted the 4G network. However, as is the case with most highly competitive categories, it was only a matter of time before the competition began to catch up and before consumers began to demand even more. So, we needed to be proactive - grow penetration and get competition customers faster than we lose customers |
Media Type | Television |
Chief Creative Officer | Lanre Adisa |
Executive Creative Director | Bolaji Alausa |
Creative Director | Maurice Ugwonoh |
Deputy Creative Director | Solomon Osafile |
Account Planner | Adedeji Adeleke |
Account Planner | Ife Tabi |
Account Planner | Aniete Equere |
Copywriter | Jesujoba Popoola |
Copywriter | Adeyemi Mabayomije |
Art Director | Mitchelle Defounga |
Art Director | Maya Adeyemo |
Art Director | Adetola Shode |
Account Manager | Judith Ezeali |
Account Manager | Abimbola Sanusi |
Operations | Patience Ugbe |
Operations | Daniel Akintobi |
Production Company Producer | Faruk Lasaki |
Production Company | Ark Resources Entertainment |