Liza Dunning

Currently a Creative Director on Apple's Retail Engagement Marketing team. Formerly Creative Lead at Slack and Airbnb. Freelance writer and brand consultant.

Liza Dunning has spent 16 years shaping brand identities, creative campaigns, and content as a writer, creative director, and brand consultant. She has crafted award-winning work for some of the most beloved startups and global companies alike.

As a founding member and Brand Director at Scoutmob, Liza redefined the company’s identity, voice, and content strategy, transforming it from its original business model. She built a community-driven brand that celebrated local businesses, launched in 14 markets, and scaled content operations nationwide.

In 2014, Liza joined Airbnb’s in-house creative team during its transformative rebrand. As the first brand writer on the team, she helped shape the voice of one of the world’s most recognized community-driven brands. She crafted compelling narratives around hosts and guests, created mission-driven brand films, and contributed to award-winning campaigns, including Airbnb’s Super Bowl campaign, #WeAccept. Her work earned Webby and Shorty Awards and a nod from Fast Company as a “Damn Impressive Brand Troll.”

Beyond her in-house roles, Liza has consulted as a writer and brand strategist for companies like Slack, GoFundMe, Glassdoor, Serena & Lily, and Viceroy Hotels, helping them establish their voice, identity, and content strategies across channels.

Today, Liza is a Creative Director at Apple, where she leads within the Retail Engagement Marketing team, continuing to bring her vision and expertise to one of the world’s most iconic brand