Francisco Cerrutti
Art Director Social Media at Wunderman Buenos Aires
Buenos Aires, Argentina
TitlePerspectives (2mn)
BriefIn Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed.
Agency
Campaign Cyberbullying
Advertiser Movistar
Brand Movistar

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PostedNovember 2018
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