Claes Kjellström
Copywriter at Le Bureau
Stockholm, Sweden
TitleArtificial With a Heart
BriefThe view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence, rather than to avoid a person with a disability. We let a real life person, Victor, talk about his work life and feelings. Since he has cerebral pares he talks through a computer. This makes you confused at first. Is this a robot speaking or what´s going on? After a while you realize that this might be an actural person. And towards the end of the spot the truth about Victor is being revealed. All the sounds in the background are real sounds of Victor.
Agency
Campaign Artificial With a Heart
Advertiser Swedish Public Employment Service
Brand Swedish Public Employment Service

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PostedApril 2019
Business SectorSubscribers Only
StorySubscribers Only
Media Type Radio
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