Title | Would she be a top CEO? |
Brief | Five famous people in Sweden were "retouched" with a disability in order to post a controversial question. The images urged viewers to visit görplats.se, a website where they could learn more about hiring people with disabilities. The people depicted are Pär Svärdson, one of the biggest entrepreneurs in Sweden, Helénè Barnekow, CEO of Microsoft Sweden and Amelia Adamo, publisher of Sweden's biggest lifestyle magazine. |
Agency | Le Bureau |
Campaign | Imaginary disabilities |
Advertiser | Arbetsförmedlingen - The Swedish Public Employment Service |
Brand | Employment Service |
Posted | November 2019 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | |
AD/CD | Jo.....ne W...in An......and Subscribers Only |
Executive Manager | G...af Se.....dt Subscribers Only |
Digital Project Manager | J..n W....ik Subscribers Only |
Copywriter | C...s Kj.....röm Subscribers Only |
Final Art Work | M...i Er....on Subscribers Only |
Product Manager | El.....th Ph.....on Subscribers Only |
Campaign Manager | H...na .e V....er Subscribers Only |
Campaign Manager | M....as E...la Subscribers Only |