Fiat - "Operation No Grey (88s)"

Leo Burnett Company, S.R.L.

Leo Burnett Company, S.R.L. Torino, Italy

Awards

3034

Brand: Fiat
Country: Italy

Advertiser: Stellantis

Title	Operation No Grey (88s)
Brief	To make this business idea - no more grey cars - memorable, we sought the most spectacular, innovative, and unexpected way possible: to put Fiat's Global President, Olivier Francois, in a grey Fiat 600 attached to a cable, which was connected to a huge crane. Lift him 15 metres high above the colourful town of Lerici, Italy and then submerge him in an actual giant canister containing 10.000 litres of orange paint. The result was a spectacular video that was able to transversally intercept every target audience, conveying the brand positioning "New Dolce Vita for all" to everyone around the world.
Agency	Leo Burnett Company, S.R.L.
Campaign	New Fiat 600
Advertiser	Stellantis
Brand	Fiat
Want to see all the credits ? this content is for subscribers only Subscribe and get unlimited access. Be inspired by the best creative work from around the world. Subscribe Already a Subscriber ? Log In
Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Events
Executive Creative Director	Fr.....co M....ni Subscribers Only
Creative Director	Gi....pe C....si Subscribers Only
Creative Director	Gi....ni G...o Subscribers Only
Creative Director	E...co Pa....no Subscribers Only
Art Director	Gi....ni G...o Subscribers Only
Copywriter	E...co Pa....no Subscribers Only
Client Services Director	P...o G....to Subscribers Only
Account Supervisor	Va.....na Bo.....no Subscribers Only
Account Manager	S...ia .i Bu......ico Subscribers Only
Agency Producer	Fr.....ca B...i Subscribers Only
Agency Producer	Pr.....ous T...n Subscribers Only
Head of TV	A....io A....to Z....ra Subscribers Only
Executive Producer	Gi....ni A...o Subscribers Only
Production Company	T....er F..m Subscribers Only
Executive Producer	Le....do R...i Subscribers Only
Executive Producer	A...ns D...i Subscribers Only
Director	W....am . Subscribers Only
Director of Photography (DOP)	D....le P..i Subscribers Only
Producer	F..a G...z .e .a T...e Subscribers Only
Producer	A....ia Pie......chi Subscribers Only
Line Producer	V...a Ra.....tta Subscribers Only
Editor	D...de M...i Subscribers Only
Color Grade Artist	V....io Li.....ore Subscribers Only